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For undergraduate and graduate students majoring in international business or general management. An exploration of the issues facing international business managers today.
An Ethics Role-Playing Case: An Emerging Global Giant? India After the Breakup: There are two new comprehensive cases in the Integrative section that are exciting because they cover topics from throughout the book: In addition, the popular Integrative Term Project has been retained.
New, Updated, and Revised Comparative Management in Focus sections provide an in-depth, comparative application of chapter topics from a broad range of specific countries or regions. Some of these sections include: This edition has been streamlined for efficiency while still retaining its focus on global strategic positioning, entry strategies and alliances, effective cross-cultural understanding and management, and developing and maintaining an effective global management framework.
Experiential Exercises, found in the end-of-chapter material, challenge students on topics such as ethics in decision-making, cross-cultural negotiations, and strategic planning. Integrative Term Project, outlined at the end of the text, provides a vehicle for research and the application of course content.
New to this Edition Comprehensive cases: Eleven of the 12 comprehensive cases are new and current; one is a popular one from the seventh edition. The case selection provides increased coverage of emerging markets and high-technology companies. A range of topics and geographic locations is included, as well as an interactive Ethics Role Playing Case.
New Comprehensive Cases in Eighth Edition 1. The Arabian Challenge Saudi Arabia 5. Competing in China and Beyond 6. Foreign Investment in Chinese Banking Sector: HR Challenges China Mahindra and Mahindra B: Nine of the 11 Opening Profiles are new, keeping two favorites.
There are eight new chapter-ending cases, keeping three favorites. These provide in-depth comparative applications of chapter topics in a broad range of specific countries or regions.
New coverage of the global economic crisis and its effects on strategy has been added throughout the eighth edition. Updated coverage of developments in globalization and its growing nationalist backlash. Expanded and updated coverage of management issues regarding emerging market economies—in particular China, India, Brazil, and Russia.
Expanded section on strategies for emerging markets. Added and expanded sections on small businesses and strategies for SMEs.
NEW research data added on expatriate assignments and relocation. Chapter 1 has been revised and updated to reflect developments and events in global business. Chapter 2 includes an expanded section on Sustainability Strategies, including a new model.The Practical Lawyer | 39 Steven C.
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