Clearly technology has transformed the marketing profession and will continue to do so as wireless digital communications continue to evolve. Marketers need to have an ever expanding imagination in order to keep up with consumers demands for entertainment.
Use these five simple marketing techniques to build your business. All of them are simple to use.
Keep Adding Something New Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information.
Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales Modern techniques for marketing 3 different ways: It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new product. It enables you to get bigger sales by combining 2 or more items into special package offers.
Become a Valuable Resource Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively.
You get another opportunity to sell something every time they come back to you for help. Separate Yourself from Your Competition Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee?
Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising.
They want the benefit produced by using it. For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family.
Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want.
Anticipate Change Change is the biggest challenge to your business success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past Aggressive, innovative competitors and rapidly changing technology make it impossible.
Expect change and prepare for it. Develop the habit of looking for early signs that something is changing. Then confront it before you start to lose business.
Insulate yourself against the impact of change by increasing the number of products and services you offer and by using a variety of different marketing methods.
Only a small portion of your total business will be affected if the sales of one product decline or the response to one marketing method drops.
How many of these 5 proven marketing techniques have you overlooked or ignored? Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads.
He is now a Sales Consultant.Modern marketers claim that the technology has made the old advertising playbook obsolete.
Multi-channeled campaigns, social media platforms and performance-based techniques require an all new set of rules, they say. The modern sales world has changed drastically from what it used to be. Here are 5 modern sales techniques that will help you close more deals and increase sales.
Modern marketing strategies Create marketing plans and campaigns for modern marketing Developing plans and strategies for marketing today is the most challenging it has ever been.
There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social.
The email remains the workhorse of every modern marketing department.
Making sure best practices and innovative design is deployed are core requirements for both rookie and seasoned marketers. Social connections are as important to make as business connections when it comes to strategy. The modern sales world has changed drastically from what it used to be.
Here are 5 modern sales techniques that will help you close more deals and increase sales. Modern Marketing Techniques for the Modern Business. March 25, By Dayne Shuda. In marketing, you build your audience one person at a time.
via fazen. For the last few weeks I’ve digging into the concept of sales. It’s becoming more apparent that great companies have great sales teams.