By Kyle O'Brien June The new UEFA Champions League brand has a vibrant new look, based on a concept called 'Highlighting moments that make the ultimate stage'. The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League match nights ones to watch.
The concept captures the iconic moments of extraordinary feats of skill and ability that make UEFA Champions League match nights ones to watch.
According to the league, the branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy.
The blue colour palette, which is derived from UEFA Champions League match nights, has been enriched with new accent colours — magenta and cyan — to support the fresher look.
This brand refresh maximises the opportunities to engage with fans and stakeholders across new technologies and platforms. The new assets, according to UEFA, allow for an easier, scalable brand integration on smaller surfaces and mobile devices.
UEFA Champions League brand identity A brand film highlights all the new elements, as well as capturing the excitement of the game.
But compared with previous brand identity updates, the new design is one the organization says is a greater leap forward. Mark Hyde, head of design, BT Sport, said of the design: With refined elegance and a vibrant injection of colour, the UEFA Champions League brand upholds its position as possibly the most iconic of sporting identities.
A new, more flexible colour co-branding system has been introduced to give commercial partners the opportunity to tailor the brand identity to their own needs, while ensuring consistency of the look and feel across multiple touch points. Hans Erik Tuijt, global sponsorship director, Heineken said: It gives the competition a new, contemporary look while remaining premium.
See more images by clicking the Creative Works box below.The UEFA Champions League is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs.
It is one of the most prestigious tournaments in the world and the most prestigious club competition in European football, played by the national league champions (and, for some nations, one or more runners-up) of the .
TEAM Marketing is currently in the market finalising sponsorship for the next cycle of the UEFA Champions League and UEFA Europa League. The UEFA Champions League final in Kyiv will mark the end of a very successful and fruitful year partnership between Konami and the UEFA Champions League.
The unique vision of the UEFA Champions League was the centralised marketing concept with its key partners: the clubs, television, and sponsors/ suppliers cooperating closely with .
“To have Liverpool in the UEFA Champions League final is fantastic,” said Pete Oliver, BT Consumer’s marketing and sales managing director. UEFA Champions League Rebrand Shortly after Real Madrid celebrated its win of the UEFA Champions League final against Liverpool, the league has unveiled its new brand for the /19 season.