This is the most controversial post I have ever written in ten years of blogging. I wrote it because I was very angry at a specific incident. Not meant as a criticism of feminism, so much as of a certain way of operationalizing feminism.
For hundreds of years people have put some message in the type of clothing they wore. This was the moment when fashion appeared. Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance.
Clothing has become an integral part of self-realization of every person. Clothing is basically a covering designed to be worn on a person's body. This covering is a need, a necessity that is dictated by the norms of social conduct. It is not about people serving fashion; it is about fashion being a slave of people.
The type of clothing completely depends on the person who is wearing it; therefore it becomes a reflection of his perception of himself, which leads us to the term — personal identity. Lately a lot is being heard about personal identity and its meaning in the life of every single person on the planet.
Clothing nowadays is a media of information about the person wearing it [Barnard 21]. It is a cipher; a code that needs a decryption in order to understand what kind of person is underneath it.
Therefore, the clothing of a person is a mean of communication with the outside world. Communication by its definition is supposed to be bilateral. So if a person carries a strong personal message to the people outside what is the response from their side?
The response is the reaction on the clothes the person it wearing. It can be acceptance or complete outcast and a misunderstanding. This especially touches extraordinarity in clothing a very expressive personal identity or an obvious lack of taste and vulgarity.
Fashion is compared to art. One of the questions concerning the communication through fashion is whether the message possessed by fashion is the reflection of the internal or external identity.
The message that clothing contains is basically a way of nonverbal communication with gender, ethical and power aspects. Impact on outer perception. Clothes have an immense impact on the perception of people around and on the perception of the person wearing them, too. A suit can make a person feel more confident and organized, which would eventually change even the gestures and the manner of talking of the person or for instance wearing jeans after a suit may change the conduct of a person to a very liberal and feeble one [Hollander 58].
The perception of people around can be very predictable in terms of their reaction on a person wearing this or that style of clothing. Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person; it especially concerns the cases of getting a desired job.
This can be simply proved by analyzing the reaction of the people on the street on people wearing different types of clothing. This is one of the primary reasons that even the smallest companies make wearing a suit one of their requirements for their employees.
So, fashion is a very keen tool of manipulation while communicating besides its importance in social class, culture, sex and gender relations of people. Men, women and fashion. Clothing is a fundamental part in the image of a contemporary man or a woman [Crane 47]. The image is constructed for various reasons and has various manifestations.
Dressing has become a way to create, to reveal and to conceal information from the external observers. Fashion has always been considered to have more of a women based orientation. In spite of all arguments fashion remains possessing an ambivalent entity.
Women, have a great impact on the development of fashion worldwide. Of course one of the primary messages clothes carry is the social message. Women throughout the time have tried to make the clothing look more luxurious.
Historically the social message has wildly transformed. Nowadays clothing is not an attribute of belonging to a clan, or to a restrained social level though it still can tell a lot about the financial status of a person. A person, especially a women is always greeted according to the way is dressed up.
Women clothing in the past had a lot to do with emphasizing femininity, neglecting man-like forms of dressing.
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