Brushing up HBR fundamentals will provide a strong base for investigative reading.
As Paolo de Cesare had been transferred to Japan inhe took over the recently turned around beauty care business where he inherited the SK-II product which was a highly profitable skin care product.
The first alternative for de Cesare is to enter the Chinese market and then identify the target consumer group within the first tier cities.
However, the company is less aware about the Chinese culture, the local laundry products are very low in price, the import duties are high and the market is flooded with prestige skin care solutions. The second alternative is to enter into the European market.
This market has a large target consumer group and the people are highly beauty conscious. Moreover, the costs of advertising are also higher in Europe.
Finally, the third alternative is to reposition the brand strategy in the proven Japanese market. Criteria A number of factors have been considered in making the final recommendation. These include the industry competitiveness and environment of each market, risks in expanding and budget constraints.
The second criterion that we considered is the level of the customer preference and customer loyalty. Finally, the third criterion is the market factors such as taxation and consumption capacity of the product in different markets.
Although the market growth for this specific segment has been declining and the increased competition will result in the companies to fight for the market share, however, the repositioning strategy and the past success of the brand would help it to expand.
In order to formulate a new positioning strategy, the de Cesare needs to work on methods which would increase the customer loyalty in all the major market segments of Japan.
Furthermore, the prices of SK-II are high in Japan and to justify this high price, the company needs to boost the credibility and accuracy of their skin diagnosis. Along with this, the future growth for this segment should be sustained by extending the SK-II product line beyond the traditional product offerings.
This is just a sample partial work. Please place the order on the website to get your own originally done case solution Related Case Solutions:Organization , a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.
In the context of these changes introduced by Durk Jager, P&G’s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently . P&G Japan: The SK-II Globalization Project Case Solution,P&G Japan: The SK-II Globalization Project Case Analysis, P&G Japan: The SK-II Globalization Project Case Study Solution, P&G Japan: The SK-II Globalization Project Introduction: Paolo de Cesare, President of Max Factor Japan has to decide about the global expansion of a p.
P&G JAPAN: THE SK-II GLOBALIZATION PROJECT Case Solution, P&G JAPAN: THE SK-II GLOBALIZATION PROJECT Case Solution Principle Issue: As Paolo de Cesare had been transferred to Japan in , he took.
P&G Japan SK-II Case Study Up to , P&G’s Japanese operation was a failure due to the following reasons: 1. P&G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. Do you really want to delete this prezi?
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Delete Cancel. P&G JAPAN: THE SK-II GLOBALIZATION PROJECT Case Solution. Principle Issue: As Paolo de Cesare had been transferred to Japan in , he took over the recently turned around beauty care business where he inherited the SK-II product which was a highly profitable skin care product.